CACCICO is an independent, on and offline strategic agency, headquartered on the web with a field office in Chicago. We approach design and training from the needs of stakeholders, putting them at the heart of the problems we solve and the experiences we create.
We bring designer-led analysis and creativity together to balance business values with emotional need. We partner with clients from an early discovery process to the final realization of initiatives, such as a new product launch, messaging strategy, brand development or cultural alignment. Throughout the process, we use design thinking methods that fit the needs of each unique situation, so the result is targeted, sustainable and actionable and resonates with all stakeholders. Brand and culture are fortified through thoughtful, strategic, award-winning results that motivate people to take action.
There’s an old Indian proverb: “Those who tell the stories rule the world.” Stories make ideas stick. Stories help persuade. They build a shared language across cultures and build brand durability. Whether it's a brand acquisition strategy, corporate presentation, marketing campaign or a rapid prototype for user testing, it should tell a memorable story.
Algorithms don’t feel, people do. Brain science tells us that emotion drives behavior. The design thinking process uncovers critical questions about what stakeholders need and want. Both emotion and logic reveal new insights, test new ideas, establish empathy benchmarks and organize values and messages around key insights. Design thinking drives action and commitment. Why not add this to your problem-solving toolkit?
Great design doesn't get in the way. It distills complexities into something that makes perfect sense. Elegant visual design and message mapping are necessary to stay relevant in a competitive, cluttered, digital environment. Though it starts with a well-crafted communications plan, results can fall short if look and feel do not authentically represent brand, values and strategy.