Listen. Seek. Realize.
Design is more than aesthetics; it’s a strategic process that can be applied to multiple business settings.
Most failures happen when we make assumptions, when we're not being authentic, when we have no empathy or when we over-complicate a narrative. Our process is inspired by principles of Design Thinking. We care less about what you make or do and more about what stakeholders think and feel about it. We listen and ask some tough questions. We challenge what we understand and seek validation. In the end, we are able to unite the values of culture with customers.
Listen: It's a process.
The process of listening is more than the ability to hear what people say, validate qualitative data or market research. It’s about having the empathy to connect what all stakeholders mean, their desires and motivations. Listening is crucial to telling stories that people will notice, care about, like, and remember, whether it's about defining a company's brand mission, making an online purchasing decision or changing the direction of corporate culture.
Seek: It's science.
Human-centered design considers the role of the emotional unconscious in the decision-making process. The limbic brain is scientifically proven as the part of the brain that gets people to act – like buying, clicking, liking or even collaborating. The reptilian brain is the part that puts two and two together to tell a story about an action and what it represents. Our design thinking process is inspired by a variety of sources to reveal insights that drive action and build loyalty.
Realize: It's magic.
We start with an anything-is-possible mindset, considering both analogue and digital ecosystems and influences. Then we pragmatically prioritize and determine the most effective course to achieve the desired results. Results are brought to life through the detailed, visual articulation of thoughtful narratives. When form and function is simple, authentic and empathic ... well ... it feels like magic.